Branding



Sip Sip
Senior year school project



Makgeolli, Korea’s traditional rice wine, reimagined in a fresh, single-serve size, everyday experience



Sip Sip is a brand that redefines makgeolli(Korean traditional rice wine) as a modern daily ritual.
By blending Korean tradition with contemporary design, Sip Sip positions itself as both culturally rooted and effortlessly modern.